Recently, in Chengdu, Sichuan Province, a cinema in the high-tech zone put up a billboard with the slogan "Choose the right place, take a lunch break and sleep well". The two-tier package costs a minimum of 12.9 and you can sleep in the cinema for 2 hours. The theater also provides eye masks.

As soon as the news came out, it caused heated discussions among netizens. Some netizens didn't take it seriously, and even rose to the point of ridiculing and criticizing the Chinese film industry.

According to the data from Maoyan Professional Edition, in 2020, the film and television industry will encounter a cold, and the total national movie box office will plummet from 64.266 billion in 2019 to 20.417 billion. All in all, the film industry is still in a sluggish winter. Recently, the number of operating theaters across the country fell below 5,000 for the first time. However, opening a theater also means that it will continue to bear the pressure of rent, equipment leasing, and cost maintenance. In such a situation, theaters around the world can only save themselves through various means. Before that, some theaters even tried the water by holding talk shows and launching script killing activities.

After further understanding of the specific situation of the theater, we can learn that the theater is located in a white-collar gathering area. At noon every day, audiences rest on the massage tables and chairs in the lobby. The lunch break activity launched is more like a heart-warming move. Only dim lights are kept in the venue, and wake-up calls are also provided. Under the environment of repeated epidemics and impetuous people, the theater provides customers with comfortable and comprehensive services at a relatively low price, which can well soothe the mind and body of customers who are tired of running around and busy with work, and face life with more vitality. Such acts of kindness not only bring people considerate comfort, but also help theaters reuse idle resources.