Compared with previous years, affected by the uncertainty of the epidemic in 2021, there will be more schedule adjustments for films, and the situation of focusing on key schedules will indeed be more obvious. After all, there will be more moviegoers and ticket sales in key schedules. Under the influence of practical factors, the phenomenon of gathering films in key schedules is more obvious.

At the same time, the content of the film is still the core of the box office competition, and the selection of schedules and announcements are very important. Crowding into key schedules means more competition, and the right to choose is still in the hands of the audience. Movie theaters are mainly based on box office output, and in 2021, there will be no shortage of key schedules but box office failures.

In addition to the more concentrated box office output, the diversification of theater revenue has become the norm in the market. In addition to the regular sales revenue in the past, in 2021, many theaters will start to cooperate with business models such as dramas, talk shows, and script killings.

In 2021, the theater is still in the recovery stage, and it will take some time to recover as before, so survival is the top priority for the theater. Many of our theaters, including the Capital Cinema Xidan Store, are already doing some high-definition projections of stage images, cross talk, or the introduction of similar content. How to maximize the use of idle resources of theater time and space has become a question before the theater. The attempts and exploration of cinema with various business models are gradually increasing.